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19th April 2011

– NATIONAL BUDWEISER ADVERTISING CAMPAIGN LAUNCHES –

Budweiser has launched a major national TV, outdoor and radio advertising campaign, which aims to celebrate the anticipation of great times and inspire summer drinkers to “Grab Some Buds”.

The campaign launched during the Manchester United vs Manchester City F.A. Cup semi-final (April 16) with a 60 second TV advert showing Budweiser being prepared in anticipation of various social events including a music festival, football match and barbecue.  The TV spot was supported by the first home page takeover of the SkySports.com homepage.

Four different 60 second radio executions – featuring various Bud ‘coaches’ who warn against missing out on “good times” – will run from May 27 with outdoor advertising going live nationwide from June 27.

All creative executions are being premiered on the Budweiser UK Facebook site and are supported through a digital and PR campaign.

The campaign is the first UK work for Budweiser by Anomaly.

Iain Newell, Budweiser Marketing Director, comments:

“Budweiser is a heroic brand that goes hand in hand with the pursuit of great times.  By staking a claim to own the area of anticipation we are building on Budweiser’s iconic heritage and can take the brand into any drinking occasion relevant to 18-30 year old drinkers.”

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For more information and imagery please contact the Budweiser press office at Mischief PR on 020 7100 9999 or budwesier@mischiefpr.com