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Stella Artois Cidre® gets off to a great start Back to news

12th May 2011

– Launches new national, outdoor advertising campaign –

 LONDON – 12th May – AB InBev UK today announced that their latest offering, Stella Artois Cidre, has sold the equivalent of five million pints since its launch on 8th April 2011. The news comes as a positive sign ahead of the brand’s new outdoor advertising campaign.

The campaign features a nationwide poster launch on Premium 48 sheet billboards and special build sites. The new posters are expected to be seen by 10.2 million men across the UK, an average of 24 times.

James Watson, Marketing Director Stella Artois, Western Europe, says, “We are extremely proud to announce these results and have been very encouraged by customer and consumer feedback. We are working hard to keep up with demand as we roll out this year. Stella Artois Cidre will broaden the Stella Artois superior drinking experience to meet the different needs of our consumers, whilst retaining all the elegance and sophistication of Stella Artois. This is another demonstration of our commitment to innovation and investment in Stella Artois – including the launch of Stella Artois Black and Stella Artois 4 per cent.”

As the UK’s most popular family of alcohol drinks, Stella Artois is uniquely positioned to launch Stella Artois Cidre, which reflects the brand’s premium nature, quality, craft and heritage.

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