– Budweiser gives fans a shot at the big time –
Forget Big Brother, Survivor and MasterChef a new reality show has launched that gives people the chance to become a professional racing car driver, footballer, model, chef, actor or music star.
Bud United presents: The Big Time, a global programme developed by Budweiser and producer Evan Weinstein, will give young adults the chance to take part in a number of tasks to win trials with leading sports teams, auditions with international entertainment shows and apprenticeships with renowned industry leaders.
Individuals from all over the world – regardless of their location – have the opportunity to be selected for the global show by submitting a casting application online by June 29th 2011 at www.Facebook.com/BudUnited. Based on the casting videos, Budweiser fans will be selected to take part in the global show.
Four passionate fans from around the globe will be chosen to compete for their shot at the big time in their dream scenario. Each episode will focus on a different dream such as becoming a racing driver with the help of Nascar superstar Kevin Harvick or taking to the kitchen of an award‐winning Las Vegas restaurant with the help of celebrity chef Hubert Keller. A special episode will see participants from around the world come together to bring Budweiser’s dream to be the Best Beer Company in a Better World to life.
A creative team led by @radical.media, an Emmy and Academy Award winning global entertainment company creating some of the world’s most innovative content, and Co‐Executive Producer of The Amazing Race and six‐time Emmy Award winner, Evan Weinstein, are partnering with Budweiser to produce the show, which will be distributed globally by FremantleMedia Enterprises.
“Talk about a dream project,” said Chris Burggraeve, Chief Marketing Officer of Anheuser‐Busch InBev. “We want to leverage Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world the shot of a lifetime. Working with our partners, @radical.media and reality TV guru Evan Weinstein, we’ll bring Big Time dreams to life on an unprecedented global stage.”
Jason Warner, Global Vice President for Budweiser, added, “In 2010, we introduced Bud United, a proprietary global experiential platform connecting consumer’s passion points with the brand. As official sponsor of the 2010 FIFA World Cup™ we connected with consumers on their number one passion point – football – through Bud United: Bud House. Fans around the world loved the concept, so in 2011, we’re going bigger and better, engaging consumers across multiple passion points and bringing their Big Time dreams to life. Whether someone is passionate about music, football, cooking or car racing, Budweiser is giving fans a shot to make it big, and supporting them on their journey with expert advice from celebrity mentors.”
“I love this concept,” Weinstein said. “Watching everyday people from around the world score a once-in‐a‐lifetime shot to achieve their dreams. That kind of passion and drama will get viewers around the globe cheering.”
Terms and conditions apply. Entry is only open to over 21 year olds.
For more information and imagery on Bud United presents: The Big Time please contact the Budweiser press office at Mischief PR on 020 7100 9999 or firstname.lastname@example.org