The iconic beer brand offers a DVD with every pack of Stella Artois 5% or Stella Artois 4%
This summer Stella Artois has launched an incredible new on-pack promotion, offering consumers and film fans aged 18 and over, the chance to lay their hands on one of 40 top DVDs, simply by purchasing a special pack of premium Stella Artois 5% or Stella Artois 4%.
Aiming to generate strong brand preference and drive sales during the key summer selling period, the promotion will be available through all off trade channels from 4th July, and is set to be one of the richest on-packs ever seen. An impressive initiative designed to reward loyal Stella Artois fans, as well as adding value to attract new consumers, it will be supported by an extensive marketing campaign, including out of home advertising, digital media campaign and PR, to boost footfall into stores. Bespoke limited edition packaging designed in a special DVD box set format will ensure strong standout and will be supported by an additional breadth of tools, from in-store radio and gondola ends to shelf barkers and till screens*.
The promotion, which runs until 30 November 2011, will appear on a fixed volume of packs and perfectly captures the desires of the sophisticated Stella Artois consumer. Featuring a simple on-pack mechanic, consumers who purchase a promotional pack of premium Stella Artois 5% or Stella Artois 4% enter its unique code on the Stella Artois micro site where they will be given the opportunity to choose from 40 titles –including all-time classics and latest releases.
James Watson, European Marketing Director at Stella Artois, comments: “Stella Artois has a history steeped in film and we know that consumers who love our brand also love exceptional film entertainment. We wanted to reward our consumers this summer by bringing the best of cinema into their home, and ‘A DVD with every pack’ is a perfect way of doing that.”
“With such an incredible offer for consumers we also wanted to ensure we provide our customers with all the tools to get the most of this promotion in-store. We’re certain that this will be hugely successful and will add real value for Stella Artois fans.”
The new promotion is just one part of another extremely busy year for Stella Artois and continues the brand’s long association with the glamorous world of cinema. This includes an international competition to find a new film star as part of Stella Artois’ on-going sponsorship of the Cannes film festival. Additionally, Stella Artois recently released the critically acclaimed TV advert, “Apart-o-Matic”, created by legendary Hollywood directors Wes Anderson and Roman Coppola, as part of the global ‘She is a thing of beauty’ campaign.
Special promotional packs of Stella Artois 5% and Stella Artois 4% are rolling out now across all off trade channels. Please visit http://dvd.stellaartois.com/ for more information and terms and conditions. Offer available to UK, Isle of Man, Channel Islands and Republic of Ireland residents aged 18 and over.
* Full details on in store and wholesale promotional activity located in notes in editors
For further information contact:
Laura Coleman or Zoe Wilkinson at Threepipe Communications
Tel: 0207 632 4800
For more information, please visit: http://www.stellaartois.com/
Notes to Editors:
Special promotional packs of Stella Artois 5% and Stella Artois 4% are available through all off trade channels.
In store and wholesale promotional activity:
- Gondola End
- Tear off Barker
- On-line package
- Pallet Shroud
- Fins / barkers
- Media Package-Overlay
- Pallet – Space / FILM POS
- Shelf Highlighter
- In-store Radio
- Till screens
- Shelf Barkers
- Gondola End
Titles available in the promotion:
|LOCK STOCK & TWO SMOKING BARRELS
||FEAR & LOATHING IN LAS VEGAS
|FORGETTING SARAH MARSHALL
||BEING JOHN MALKOVICH
|THE BREAK UP
|LOVE, HONOUR & OBEY
||2 DAYS IN PARIS
|IN THE NAME OF THE FATHER
|DAZED & CONFUSED
||ALONG CAME POLLY
|CHARLIE WILSON’S WAR
|BALLS OF FURY
||ELIZABETH THE GOLDEN AGE
About Stella Artois & Film:
Stella Artois has had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artois has organised a range of events as well as TV sponsorship of Channel 4 films and a website. Stella Artois is a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.