– BUDWEISER SCORES WITH LIMITED EDITION FA CUP PINT CANS –
London, November 16th 2011 – Budweiser has designed limited edition FA Cup pint cans for consumers to enjoy across the UK this autumn to coincide with The FA Cup journey.
The FA Cup cans are the first set in a series of limited edition packs which Budweiser is planning to roll out during the football season making them collector’s items for fans who are passionate about the game.
As with the new Global packaging design, the focal point of the limited edition cans will be Budweiser’s iconic bowtie but it will also be complimented by a silhouette of The FA Cup and Budweiser’s football mantra:
“We’re for the giants who show us how it’s done. We respect the underdog who proves they can do it too. So here’s to the camaraderie that makes a good team great. Here’s to the players who understand that every game counts. Here’s to the dreamers”.
Iain Newell, Budweiser’s European Marketing Director, comments:
“It’s been an exciting start to The FA Cup season for Budweiser so what better way to promote our partnership and the beautiful game than to launch limited edition cans for our consumers to enjoy and collect. These cans are the beginning of many more exciting plans we have in store for the trade this football season and we are confident they will bring the competition closer to fans around the UK.”
There will be 1.5million limited edition 568ml (pint) cans produced that are being rolled out from November, making their way into retailers over the next few months which will be available in four-packs for take-home only.
Budweiser’s design agency, JKR designed the limited edition FA Cup pint cans.
Please drink responsibly. For the facts about alcohol: www.Drinkaware.co.uk
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For more information and imagery please contact the Budweiser press office at Mischief PR on 020 3128 6600 or [email protected]
The RRP for a 4-pack of 568ml FA Cup cans is £6.29
Image available: http://ab-inbev.co.uk/wp-content/uploads/2011/11/Stella-Cans.jpg