CHRISTMAS STAR SHINES FOR NEW STELLA ARTOIS PACKAGING
Limited Edition Pack Crafted for Christmas 2011
LONDON – 8 November 2011 – Stella Artois, the UK’s number one alcohol drinks brand*, is launching limited edition primary and secondary Christmas packaging for the festive season. The packs, on sale from November across the off-trade, will be supported with Christmas themed TV advertising, social and digital media activity plus an innovative free Christmas album download.
Originally crafted for Christmas, Stella Artois takes its name from the Latin Stella for star, so it is fitting that the Christmas star features prominently on the limited edition packaging. The limited edition packs run across StellaArtois and StellaArtois 4% and for the first time, a special 440ml limited edition Christmas can will be available.
James Watson, Western European Marketing Director, Stella Artois comments:
“Stella Artois is the quintessential Christmas beer and this year’s limited edition, eye-catching festive packaging truly captures the spirit of the celebratory season. Stella Artois is renowned for its discerning and pioneering brand activity, and this combination of exclusive packaging, high-profile advertising support and the innovative album download will ensure that Stella Artois is the top choice for beer consumers this Christmas.”
In time for the holiday season, the popular ‘Ice Lounge’ TV advertising campaign will break on November 14th with 30 and 40 sec spots running until 26th December. Social and digital media activity will reinforce and promote Stella Artois’ unique Christmas proposition and link to the innovative free download – ‘Under the Christmas Star’ – an eight track album of classic seasonal favourites, re-imagined as a timeless and ultra-cool 60’s Jazz LP, available from www.stellaartois.com/originalalbum.
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Notes to editors:
*AC Nielsen May 2010-May 2011
Limited edition packaging runs across:
Stella Artois – 15 x 284ml bottles
Stella Artois – 12 x 284ml bottles
Stella Artois – 18 x 440ml cans
Stella Artois – 10 x 440ml cans
StellaArtois- 8 x 440ml cans
StellaArtois- 4 x 440ml cans (limited edition can only)
StellaArtois4% – 12 x 440ml cans (limited edition can only)
For further information: