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Stella Artois Promotes Brewing Heritage Back to news

23rd February 2012

– STELLA ARTOIS PROMOTES  BREWING HERITAGE IN NEW ADVERTISING CAMPAIGN- 

This week sees the launch of Stella Artois’ new outdoor advertising campaign, which focuses on the quality, heritage and craftsmanship behind the UK’s best selling premium beer brand.

These latest adverts celebrate Stella Artois’ rich brewing heritage, the dedication and craft of its Master Brewers and the iconic Chalice.

To reflect the history behind the famous beer, the campaign will focus on the 600 years of Belgian brewing heritage in the creative strap lines, emphasising the brand’s dedication to the simple, original techniques that deliver Stella Artois’ unique bitter taste. The campaign will also continue to drive awareness of Stella Artois’ signature icon, the Chalice, by making it the key image across all of its adverts.

Stella Artois’ national campaign will appear on key sites, including roadside, underground, national rail and city centre digital screens as well as appearing in key men’s lifestyle media.

James Watson, Marketing Director, Stella Artois Western Europe, commented: “Stella Artois has a rich advertising history and so it’s extremely important for us to continue that tradition. Our latest set of adverts leverage the heritage of Stella Artois, both as an experienced brewer and as a traditional Belgian brand, which combined reflects the high quality of our product. Similarly, the image of the chalice also encapsulates the sleek and sophisticated nature of Stella Artoisand its products, supporting our position as a premium lager brand. It is this simplicity, along with the strategic placement of the adverts that will ultimately drive the success of the campaign.”

-ENDS-

 

For further information contact:

Laura Hinchelwood at Threepipe Communications

Tel: 0207 632 4800

Email: laura.hinchelwood@threepipe.co.uk

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