-Beer icon builds anticipation for football team in The FA Cup-
London, 14 March, 2012 – FA Cup lead sponsor, Budweiser, today announced an agreement with Wembley FC that will see the iconic global beer brand sponsor the non-league football club effective immediately.
The deal forms part of Budweiser’s long-term FA Cup commitment to grassroots football, championing clubs at all levels and bringing the romance and heritage of the tournament closer to the fans. Budweiser will be working closely with Wembley FC to bring forward infrastructure improvements to enhance the club and player facilities, including a clubhouse upgrade and provision of a team minibus.
Other initiatives include the implementation of a new responsible drinking programme as well as promotion of the club in the wider Wembley community.
Jason Warner, Global VP Budweiser, comments:
“We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up. Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams.”
Budweiser’s continued support of local teams in The FA Cup follows on from last year’s success with the first-ever live streaming of a sporting event on Facebook which saw over 30,000 people worldwide view the extra-preliminary round match between Wembley FC and Ascot United. This ambitious move will hopefully see the football underdogs’ FA Cup journey continue further than their First Qualifying Round exit in the 2011/12 season.
Iain Newell, Budweiser’s Marketing Director, added:
“The sponsorship of Wembley FC is consistent with Budweiser’s commitment to the sport of football and our involvement with the FA Cup. The type of improvements with Wembley FC will showcase our intent of working with grassroots football in the UK. We have further exciting plans for a grant programme that other non-league clubs will benefit from. This is a joint initiative between Budweiser and The FA and more details will be announced in due course.”
Brian Gumm, Chairman of Wembley FC, comments:
“We’re not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true.”
To stay in touch with Wembley FC and their progress with Budweiser visit http://www.wembleyfc.co.uk and @WembleyFC
For more information on The FA Cup with Budweiser visit www.Facebook.com/BudweiserUK
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For more information, images and to request an interview please contact the Budweiser press office at Mischief PR on 020 3128 6660 or email email@example.com
Notes to Editors:
About Budweiser’s association with football
Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues, tournaments across the world and, of course, The FA Cup.
About Wembley FC
Wembley FC was formed in 1946 and are part of the Combined Counties League playing their home games at Vale Farm – famously the training ground of England’s 1966 World Cup winning team.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. A true consumer-centric, sales driven organization, AB InBev manages a portfolio of well over 200 beer brands that includes global flagship brands Budweiser®, Stella Artois® and Beck’s®, fast growing multi-country brands like Leffe® and Hoegaarden®, and strong “local champions” such as Bud Light®, Skol®, Brahma®, Quilmes®, Michelob®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®, among others. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality is rooted in brewing traditions that originate from the Den Hoorn brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, which traces its origins back to 1852 in St. Louis, USA. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 114 000 employees based in operations in 23 countries across the world. The company strives to be the Best Beer Company in a Better World. In 2010, AB InBev realized 36.3 billion US dollar revenue. For more information, please visit: www.ab-inbev.com.