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Stella Artois celebrates the beauty of cinema with the launch of the Cannes Cinema Club Back to news

24th April 2012

– STELLA ARTOIS CELEBRATES THE BEAUTY OF CINEMA WITH THE LAUNCH OF THE CANNES CINEMA CLUB –

Bringing to life great moments in film with exclusive experiences for fans nationwide 

Continuing Stella Artois’ long-time support of great film, the UK’s number one premium lager brand* has launched the Stella Artois Cannes Cinema Club, a unique club designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.

Created in celebration of Stella Artois’ official sponsorship of the 65th Cannes Film Festival, the Cannes Cinema Club is centred on an online hub for film lovers everywhere. Through its Facebook home, Stella Artois is offering exclusive experiences, including online streaming offers, cinema screenings and, for a lucky few, a trip to the glamorous Cannes Film Festival.

The winners of the Stella Artois Cannes Film Festival competition, held earlier this month, have not only been rewarded with the chance to experience the festival, but they will also have a once in a lifetime opportunity to witness first-hand the magic of great cinema brought to life at the actual Stella Artois Cannes Cinema Club – every evening during the festival Stella Artois will treat guests to a unique immersive theatre experience.

To bring the spirit of Cannes to the UK, Stella Artois has partnered with Picturehouse Cinemas to host a series of special film screening events across Picturehouse locations nationwide in May. From June, fans will also have access to exclusive film premieres and Q&A events running for the rest of the year.

In addition, Stella Artois has released promotional packs of its Stella Artois and Stella Artois 4% lager, giving fans the chance to stream a film instantly online from a selection of 50 hand-picked titles housed exclusively at online cinema MUBI. The promotion will be extended online, encouraging Stella Artois customers to share, rate and review films and to join the Stella Artois UK Facebook community, where they can appreciate the beauty of sophisticated cinema with fellow film lovers.

The Cannes Cinema Club will also have a bespoke app for both iPhone and Android handsets, created in partnership with Little White Lies. The app will allow users to find great films at a cinema near them, providing access to reviews of the latest movie releases and enabling them to buy tickets as well as invite their friends to join them.

 “As a long-standing supporter of great film, Stella Artois is proud to once again be an official partner of the Cannes Film Festival,” said James Watson, Marketing Director, Stella Artois Western Europe.

“In addition to the unique experiences we’re creating at Cannes, we’re thrilled to be able bring the spirit of Cannes to the UK with our exclusive series of film partnerships, experiences and content.”

To find out more and to join the Cannes Cinema Club, visit: www.facebook.com/stellaartoisuk

-Ends-

For further information contact:

Kirsty Taylor – [email protected]

or

Laura Hinchelwood – [email protected]

Threepipe

Tel: (0) 207 632 4800

 

Notes to Editors:

*CGA, 21/01 and Nielsen, 03/03

About Stella Artois & Film

Stella Artoishas had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artoisorganises a range of film events as well as previously sponsoring Channel 4 films. Stella Artoisis a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from a brewing tradition dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USAsince 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

AB InBev UK Ltd is the trading subsidiary of Anheuser-Busch InBev in the UK.  For more information www.ab-inbev.co.uk

About City Screen Ltd

City Screen is the owner and operator of Picturehouse Cinemas, Britain’s largest circuit of independent cinemas. Formed in 1989 to challenge the multiplex model, City Screen provides cinemas in city centre locations to serve local communities and offer a diverse choice of films and events. City Screen runs 20 cinemas and programmes a further 39 independently operated venues, drawing on over 20 years’ experience in tailoring diverse and commercially successful content spanning art house, independent, classic, world and Hollywood cinema. City Screen prides itself on being at the forefront of digital cinema and other business and technological developments. These have included live cinecasts of filmmaker Q&As, comedy, music, and productions from the New York Metropolitan Opera, Royal Opera House and the National Theatre, broadcast to audiences throughout the UK. More information can be found at www.picturehouses.co.uk

About MUBI

MUBI is your online cinema, anytime, anywhere.  MUBI will give you the latest buzz from the Cannes Film Festival or a restored masterpiece personally chosen by Martin Scorsese (he’s a member, too!).  A social network that can let you find a visual gem that will definitely not be released in the local multiplex, and allows you to find a girl in Tokyo who loves Kubrick (she actually exists, her name is Yuko and she’s into Wong Kar-Wai too.  MUBI invites you to watch, discover and share visionary films from all over the world.
http://mubi.com
Follow MUBI on Twitter: @MUBI
Follow MUBI on Facebook: /MUBI

About Little White Lies

Little White Lies is a bi-monthly, independent movie magazine that employs cutting-edge writing, illustration and photography to get under the skin of cinema.

More information can be found at http://www.littlewhitelies.co.uk/

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