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Stella Artois launches exclusive film partnership with MUBI Back to news

5th April 2012

– STELLA ARTOIS LAUNCHES EXCLUSIVE FILM PARTNERSHIP WITH MUBI –

The UK’s best selling premium lager brand offers a streamed film with promotional packs of Stella Artois

April 2012 – This April, Stella Artois will launch an exciting new partnership with online film platform MUBI. The promotion offers consumers the chance to stream a film instantly online following the purchase of promotional packs of Stella Artois and Stella Artois 4%.

Continuing Stella Artois’ long association with film, the on-pack promotion will offer consumers a choice of 50 hand-picked movies to stream. Each promotional pack of Stella Artois will feature a unique code, which when entered on www.stellaartois.com/cinemaclubuk provides consumers with their chosen film to stream. The films available range from cult classics to award winners, including Good Will Hunting, Enron, Confessions of a Dangerous Mind and Hidden.

James Watson, Marketing Director, Stella Artois Western Europe comments:

We know StellaArtois consumers are passionate about great film, so we’re very pleased to once again bring them an exclusive film offer we know they’ll love.  Last year’s on-pack DVD offer was one of our most successful promotions ever with an incredible 10% redemption rate, and we’re continuing to evolve with this year’s offer which makes use of MUBI’s innovative online streaming platform and cinema community.”

The promotion will be supported in store with six sheets, pallet wraps and promotional displays; plus through on-line retail channels.  Consumer above the line includes geo targeted text messages, website banner advertising and the use of Facebook.

-Ends-

For further information contact:

Kirsty Taylor or Laura Hinchelwood

ThreepipeTel: (0) 207 632 4800

Email: Kirsty.taylor@threepipe.co.uklaura.hinchelwood@threepipe.co.uk

For more information on Stella Artois please visit: http://www.stellaartois.com/

Notes to Editors:

The promotion is available in off-trade channels only

Best Selling Premium Lager as defined by AC Nielsen and CGA data

Good Will Hunting © Miramax, Enron © Lionsgate UK Ltd. All rights reserved, Confessions of a Dangerous Mind © Miramax and Hidden ‘Artificial Eye’.

Terms and conditions Apply:
One seven day film stream can be claimed with every promotional pack purchased.

Each household is able to watch one film per week, with a maximum of four films throughout the promotional period.

Over 18s only.  These are abbreviated terms and conditions. Full terms and conditions will be available on the promotional website.

About Stella Artois & Film

Stella Artois has had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artois has organised a range of film events as well as TV sponsorship of Channel 4 films. Stella Artois is a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from a brewing tradition dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

AB InBev UK Ltd is the trading subsidiary of Anheuser-Busch InBev in the UK.  For more information www.ab-inbev.co.uk

About MUBI

MUBI is your online cinema, anytime, anywhere.  MUBI will give you the latest buzz from the Cannes Film Festival or a restored masterpiece personally chosen by Martin Scorsese (he’s a member, too!).  A social network that can let you find a visual gem that will definitely not be released in the local multiplex, and allows you to find a girl in Tokyo who loves Kubrick (she actually exists, her name is Yuko and she’s into Wong Kar-Wai too…). MUBI invites you to watch, discover and share visionary films from all over the world.  http://mubi.com

www.drinkaware.co.uk

 

 

 

 

 

 

 

 

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