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Stella Artois brings Pulp Fiction back to the big screen Back to news

2nd May 2012

– Stella Artois brings Pulp Fiction back to the big screen – 

UK Fans set to celebrate Stella Artois’ sponsorship of the 65th Cannes Film Festival with Tarantino inspired cinematic experiences 

April 2012 – Continuing Stella Artois’ long time support of great film, the UK’s number one premium lager brand* is hosting a series of unique screening events of cult classic, and winner of the 1994 Cannes Palme d’Or award, Pulp Fiction for brand  loyalists this May.

In celebration of its official sponsorship of the 65th Cannes Film Festival, Stella Artois has created the Cannes Cinema Club, designed to bring the spirit of Cannes to the UK. The club rewards fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas, where the Oscar winning and critically acclaimed Pulp Fiction will be brought back to cinema screens nationwide.

Together, Stella Artois and Picturehouse Cinemas will keep the sophistication and beauty of cinema alive through screenings of Quentin Tarantino’s cinematic classic, which is widely agreed to be a ‘must see’. With each Picturehouse cinema’s individual character and atmosphere, they provide the perfect environment to welcome one of the most iconic films of the 90s back to the big screen.

There will be twenty exclusive screenings between 21st to 31st May across ten Picturehouse Cinema locations nationwide: Hackney, Clapham, Brighton, Greenwich, Southampton, Brixton, Cambridge, Edinburgh, Liverpool and York. To apply for tickets Stella Artois fans must visit the Cannes Cinema Club’s Facebook home to be in with a chance of securing one of more than two thousands pairs of tickets available. For their chance to win, entrants need to successfully answer a question on film trivia to be entered into the daily ticket draw, taking place between 30th April and 10th May*.

Those lucky enough to secure a pair of tickets to one of the screenings will experience a red carpet arrival and, once inside, will be welcomed by the original Pulp Fiction soundtrack music and projections of iconic imagery from the film. All guests will be served a perfectly poured Chalice of Stella Artois or Stella Artois Black, preciously presented at the bar, before taking their seats to enjoy an evening of exceptional cinema.

James Watson, Marketing Director, Stella Artois Western Europe commented: “Putting our fans first is – and always has been – a priority for Stella Artois and we wanted to find a way to reward and engage them this summer with unique cinematic experiences. In line with our sponsorship of this year’s 65th Cannes Film Festival, Tarantino’s Palme d’Or winning Pulp Fiction at local Picturehouse Cinemas enables us to do just that.”

For your chance to win tickets and to join the Stella Artois Cannes Cinema Club please visit www.facebook.com/stellaartoisuk .*

*Terms and conditions apply. Screenings are open to consumers aged 18 and over.

-Ends-

For further information please contact:

Kirsty Taylor (Kirsty.taylor@threepipe.co.uk) or Laura Hinchelwood (laura.hinchelwood@threepipe.co.uk)

Threepipe: Tel: (0) 207 632 4800

 

Notes to Editors:

*CGA, 21/01 and Nielsen, 03/03

*Terms and conditions apply. Screenings are open to consumers aged 18 and over.

Pulp Fiction Screening Schedule

There will be two screenings per night at 6pm and 9pm (timings may vary) at the following locations:
Monday 21st May – Hackney
Tuesday 22nd May – Clapham, Brighton
Wednesday 23rd May – Greenwich, Southampton
Tuesday 24th May – Brixton, Cambridge
Monday 28th May – Edinburgh
Wednesday 30th May – Liverpool
Thursday 31st May – York

Screenings are open to consumers aged 18 and over


About Stella Artois & Film

Stella Artoishas had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artoisorganises a range of film events as well as previously sponsoring Channel 4 films. Stella Artoisis a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About City Screen Ltd

City Screen is the owner and operator of Picturehouse Cinemas, Britain’s largest circuit of independent cinemas. Formed in 1989 to challenge the multiplex model, City Screen provides cinemas in city centre locations to serve local communities and offer a diverse choice of films and events. City Screen runs 20 cinemas and programmes a further 39 independently operated venues, drawing on over 20 years’ experience in tailoring diverse and commercially successful content spanning art house, independent, classic, world and Hollywood cinema. City Screen prides itself on being at the forefront of digital cinema and other business and technological developments. These have included live cinecasts of filmmaker Q&As, comedy, music, and productions from the New York Metropolitan Opera, Royal Opera House and the National Theatre, broadcast to audiences throughout the UK. More information can be found at www.picturehouses.co.uk

 

 

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