AB InBev UK launches Bar Expert Back to news

31st August 2012

AB InBev UK launches Bar Expert

– New website includes practical advice for on-trade customers –

31st August, 2012, London – AB InBev UK has launched a new dedicated website for on-trade customers The Bar Expert website is an online resource centre containing practical advice on how to grow and develop as a business, including information on a wide range of topics, from facts on beer and practical hints and tips, to recommended beer and food combinations.

Chapters available online include:

  • Beer – an expert guide to understanding and appreciating beer
  • Our brands – product information, facts and figures and latest news
  • Quality – how to serve the perfect pint including trouble shooting and technical support
  • Food pairing –  how to complement the right food with the right beer
  • Tools – hints and tips, checklists and action plans to help on-trade customers grow their business
  • Hotspots – links to some of the finest pubs, restaurants and clubs in the UK and abroad

With interactive and informative material available, the website aims to enable on-trade outlets to better understand their customers and to realise where opportunities lie to increase customer loyalty and satisfaction. For example, research from the BBPA has shown that having knowledge on the right handling and serving of beer can increase sales by 3%.

Tim Clay, On Trade Sales Director AB InBev UK said:

“We’re really excited about launching this resource in the UK. It’s a fantastic opportunity for our customers to grow and develop their business in the drinks industry and increase customer satisfaction in their establishments. We hope that our customers will find it extremely useful”.

On-trade customers can also subscribe to monthly newsletters to keep up-to-date with the latest news. For more information visit

– ENDS –

For further information contact:

Sara Conyers  /

01582 397072


About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck> ‘> s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona> ® brand. AB InBev> ‘> s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

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