– AB InBev UK launches Brahma on draught in the UK –
7th August 2012, London: Brahma, the 4.3% ABV authentic Brazilian lager from AB InBev, has launched on draught in the UK. Brahma on draught is ideally suited to outlets with a focus on world beers as well as Brazilian and Latin American bars and restaurants.
Brahma is a distinctive, light refreshing lager with a premium taste and fruity aroma. The brand captures the authenticity of Brazil, fusing heritage with contemporary style and aspires to bring Brazilian attitude and lifestyle to consumers worldwide.
Tim Clay, On Trade Sales Director AB InBev UK said:
Brahma launched in bottle in the UK in 2005 and with demand for world beers from consumers growing, launching Brahma on draught now taps into this consumer trend for authenticity and provenance.
A new innovative glass, plus a new badge and handle have been designed for the launch and are available to order by contacting 0870 241 7670.
To celebrate the launch, Brahma recently supported Sergio Mendes’ appearance at the O2 in London.
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About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck> ‘> s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev> ‘> s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.