Newcastle Boss Goes Back To His Roots Back to news

20th September 2012

Newcastle Boss Goes Back To His Roots 

– Alan Pardew backs grassroots football programme –

Newcastle manager Alan Pardew is supporting the recently announced Budweiser Club Futures programme that will see £1m invested into grassroots football over the next two seasons.

Pardew’s role as ambassador for this UK-wide initiative launched by The FA and Budweiser will see the Magpies boss lead the programme by encouraging clubs to participate and also be part of the judging panel which decides the eight winners in the first season.

Pardew has the perfect credentials to be the face of this grassroots football initiative having started his career as a part-time, non-league player at Whyteleafe and Epsom & Ewell, whilst working as a glazier.  His non-league days continued with spells at Corinthian Casuals, Dulwich Hamlet andYeovilTown.

The Budweiser Club Futures programme will give sixteen £50k grants to teams across steps 5-7 of the English Football Pyramid split across two seasons, as part of Budweiser’s FA Cup sponsorship.  Within each season, one of the chosen eight clubs will win an additional £100,000 super grant – as voted by football fans from early next year through the official FA Cup and Budweiser UK Facebook pages.

Pardew said:

“Having started my career in non-league football I know just how important the grassroots level of the game is.  These sorts of clubs are a great asset for the local community as much as the players.  This is a massive opportunity for teams to help themselves move forwards and become more sustainable.  It’s great to be part of such a valuable programme that’s investing in clubs at this level.  I’m really hoping that as many clubs as possible apply over the next two seasons.”

Budweiser European Marketing Director, Iain Newell, said:

“Alan Pardew knows the importance of non-league clubs to the future of the game and within local communities, so to have him on board with the programme is great.  He’ll have a great impact in raising awareness of the programme, to help get clubs up and down the country involved and his background in grassroots football makes him the ideal ambassador to sit on the judging panel.”

Clubs wishing to apply for the grants should visit The FA website at*

Closing date for submission of applications is 31/10/2012.

For more information on The FA Cup with Budweiser visit and

– Ends –

 For more information:

[email protected]

+44 (0) 20 3128 6600

Notes to editors

* Terms and conditions apply, see  for details


About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk downWembley Wayin May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.


About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to grassroots football through its FA Cup partnership by sponsoring non-league Wembley FC.


AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of theDrinkaware Trust,ABInBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.

As part of AB InBev’s dream to be the Best Beer Company in a Better World, Budweiser has dedicated a portion of its sponsorship funding to working with The FA to develop a bespoke programme promoting responsible drinking to football fans, inside and outside of stadiums.

In addition to ‘Budweiser Club Futures’ AB InBev has invested in TV and radio advertising to promote Budweiser’s Designate a Driver campaign. During the 2011/12 FA Cup competition responsible drinking messages were included on pitch side hoardings from the third round onwards, reaching aUKaudience of over 100 million people.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgiumdating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USAsince 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

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