Stella Artois Launches New Responsible Drinking Campaign Back to news

3rd October 2012

– National out of home advertising campaign live throughout October –

October 3rd 2012 – From 1st October Stella Artois launches a new responsible drinking advertising campaign. In keeping with the brand’s award winning “She is a Thing of Beauty” creative, the nationwide out of home advertisements feature the simple strapline ‘Like all works of art, one must take time to appreciate it. Please drink responsibly.’ The nationwide outdoor campaign will run throughout October.

“An important part of our dream to be the Best Beer Company in a Better World is doing all we can to ensure our products are enjoyed responsibly by consumers of legal drinking age” commented Phil Pick, Marketing Manager, Stella Artois Western Europe. “This campaign aims to deliver a very important message, whilst keeping with the same style and tone of advertisements that Stella Artois consumers know and enjoy.”

AB InBev’s dream to be the Best Beer Company in a Better World encompasses three pillars, responsible drinking, environment and community. As the world’s leading brewer, AB InBev encourages the responsible enjoyment of its products by adults of legal drinking age. The company works with its partners and customers to promote responsible attitudes toward alcohol consumption. At a global level AB InBev invested almost 55 million USD in 2011 in responsible drinking advertising and programs. It aims to invest at least an additional 245 million USD by the end of 2014.

For more information on AB InBev’s Better World programmes please visit


For further information contact:

Sara Conyers  /

01582 397072

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBevs dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgiumdating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USAsince 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

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