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Grassroots Football Initiative Announces £100,000 Super Grant Back to news

28th January 2013

-Football fans asked to vote for their local club by Budweiser and The FA-

28 January 2013 – Football life has already changed for eight grassroots football clubs, following the announcement in December that they had each successfully secured £50,000 worth of funding from the Budweiser Club Futures programme.

Now one of these clubs is on course for a huge season bonus as they go head to head in a bid to win an additional £100,000.

Football fans will decide which club they want to see receive a massive £100,000 Super Grant top-up from the programme, which is backed by FA Cup sponsors Budweiser and The FA.  From 28th January until 28th February 2013, fans can view the clubs’ videos and cast their votes on facebook.com/budweiseruk and facebook.com/thefacup*.

Budweiser Club Futures is helping clubs improve their facilities, such as clubhouses and parking areas. Launched in August 2012, Budweiser Club Futures is investing £1million directly into grassroots football in the UK during the 2012/13 and 2013/14 seasons as part of Budweiser’s FA Cup sponsorship. The programme shines a light on grassroots football and help clubs to help themselves, making each team more sustainable within the community.

Budweiser Club Futures ambassador, Alan Pardew, said: “Having started my career at grassroots level, I know just how hard it is to sustain a local club and can appreciate the importance of a programme like Budweiser Club Futures.

“The clubs have already received a significant amount of money at the £50,000 stage but this injection would be like a huge lottery win for one club.  We had some great applications at the £50,000 stage and had hard decisions to make in choosing the eight winning clubs.  This is why we thought it best to hand the £100,000 vote over to the football fans!”

Budweiser European Marketing Director, Iain Newell, said: “Non-league clubs are really important to the future of the beautiful game and to local communities.  It has been great to be able to give these eight clubs the financial boost they deserve following their successful applications.  We’re looking forward to seeing the improvements the funding helps each club make and wish them good luck in the Facebook vote.”

To find out more about each club and vote visit www.facebook.com/budweiseruk or www.facebook.com/thefacup from 28th January 2013

The eight winning clubs are:

AFC Blackpool – North West

Blyth Town FC – North East & Yorkshire

Evergreen FC – East

Raynes Park Vale – London

Bardon Hill FC – East Midlands

Pegasus Juniors FC – West Midlands

South Park FC – South East

Camelford FC – South West

For more information on The FA Cup with Budweiser and ‘Budweiser Club Futures’ please visit www.TheFA.com/TheFACup 

For more information on The FA Cup with Budweiser visit www.facebook.com/budweiseruk and http://youtube.budweiser.co.uk

 – Ends –

For more information:

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Notes to Editors

* Terms and conditions apply. Please see www.facebook.com/budweiseruk or www.facebook.com/thefacup from 28th January 2013 for details

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup™, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to grassroots football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.

In addition to ‘Budweiser Club Futures’ AB InBev has invested in advertising to promote Budweiser’s Designate a Driver campaign. During the 2011/12 FA Cup competition responsible drinking messages were included on pitch side hoardings from the third round onwards, reaching a UK audience of over 10 million people.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

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