Fans to become part of Budweiser’s FA Cup TV advert Back to news

4th March 2013

London, 4 March 2013FA Cup sponsor Budweiser is using fans’ photos of memorable moments from this season’s tournament to feature in a 120-second TV advert.

Using a 120-second advert slot normally reserved for its World Cup and Super Bowl global advertising campaigns for this epic fan film will mark a first for Budweiser. The ad will air in the last commercial break before The FA Cup Final kicks off on 11th May 2013.

The film will tell the story of the 2012/13 FA Cup season from a fan’s perspective and continues Budweiser’s commitment to bringing The FA Cup closer to fans.

Fans over the age of 18 can send in their photos from The FA Cup season up to the closing date of 26th April by following @BudweiserUK and using #tothedream or by heading to the Budweiser UK Facebook page*.

As well as being shown on TV before kick-off, the ad will also be shown on the big screens during half time at Wembley on 11th May.

To capture the photography submitted there are online galleries available on, and and the Budweiser UK Facebook page. The galleries will showcase the photography which complies with the eligibility criteria* received to date.

Iain Newell, UK Marketing Director at AB InBev UK, commented: “We are really excited to be breaking new ground by dedicating this ad slot to a celebration of fans’ experience of The FA Cup. We are hoping it will be a wonderful snapshot of different experiences of the beautiful game, and will capture some of the great moments shared throughout this season’s competition.”

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For more information and imagery please contact the Budweiser press office at Mischief PR on 020 3128 6600 or

* UK residents, over 18s only. Photo’s must comply with eligibility criteria and restrictions. Individuals depicted must be aged 25 or over and look 25 or over. Closing date 26.04.2013. Full T&C’s apply see for details

Links to Editors

Notes to Editors

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football, including partnerships with the FIFA World Cup™, the Copa América, a number of local leagues and tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to grassroots football through its FA Cup partnership by sponsoring non-league Wembley FC.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:



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