-Stella Artois Launches Latest Instalment of ‘She is a Thing of Beauty’ Campaign-
March 14, 2013, LONDON
Stella Artois, the country’s best-selling premium beer brand* will be back on national TV this spring with the UK launch of ‘Quest’.
‘Quest’ is the timeless story of one man’s pursuit of genuine beauty, and is the latest episode in the award winning ‘She is a Thing of Beauty’ global campaign.
The advertisement sees our protagonist tirelessly working with the ambition to be worthy of the beautiful waitress he sees each day. As the story unfolds, we find his true ambition is to enjoy a perfectly poured chalice of Stella Artois in style.
‘Quest’ will launch on 18th March and will run throughout March and April across TV, cinema and video on demand.
If ‘Quest’ brings to life the desire for a perfectly poured Stella Artois, then ‘A Cut Above,’ the out of home creative, brings to life the important details of the serve, focusing on a specific element of the perfect pour. The detailed depiction of ‘The Skim’, the point at which the head of the beer is sealed to remove larger bubbles, thus making the head last longer and bringing out the unique taste of the Stella Artois, will be seen on premium digital outdoor sites throughout March. ‘A Cut Above’ creative will also run across print and digital channels.
Phil Pick, Marketing Manager, Stella Artois UK said: “Quest and A Cut Above are two new creative executions that dramatise our passion for the perfectly poured and presented Stella Artois. Quest continues the great storytelling that Stella Artois advertising is famous for, showcasing and celebrating the quality of Stella Artois and the emotion and desire it invokes in consumers in the UK and around the world.”
Notes to editors:
* ACNeilsen and CGA value sales MAT data to Dec 2012
Quest will be shown in 30 and 60 second edits
Ad agency: Mother London
Media agency: Vizeum
30 secs: http://www.youtube.com/watch?v=Vmf8UdQqK9Y&feature=youtu.be
60 secs: http://www.youtube.com/watch?v=UVzzCEc3-3Y&feature=youtu.be
For further information:
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica ®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 118 000 employees based in 23 countries worldwide. In 2012, AB InBev realized 39.8 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.co.uk