London, 10 May 2013 – FA Cup sponsor Budweiser is set to showcase a special two minute, Man City vs. Wigan FA Cup TV film made up of fan photography tweeted to #tothedream from the 2012/13 tournament.
The film tells the story of this season’s FA Cup from the fan’s perspective and continues Budweiser’s commitment to bring The FA Cup closer to fans. Over the course of the competition thousands of photos have been submitted via Twitter using #tothedream. The hashtag was also used to aggregate conversation around The FA Cup.
The use of a 120-second advert slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks this epic fan film as a first for Budweiser. The film will air on TV in the last commercial break on both ITV & ESPN before kick off of The FA Cup Final tomorrow at 5.15pm.
The film will also be shown on the big screens at Wembley before kick off.
Budweiser has built on the use of technology and social media as part of its FA Cup sponsorship, from the live streaming of early round games in season one, to placing ‘Phoneographers’ – amateur photographers who shoot entirely on smartphones – pitch side at Wembley for the Semi-Finals. The sponsors also offered fans the chance to win Final tickets and other prizes through an Augmented Reality activated On-Pack promotion earlier in the season.
Iain Newell, Budweiser’s UK Marketing Director, said: “We are really excited to have captured some of the great moments shared throughout this season’s competition through the fans. The film illustrates our commitment to bringing the beautiful game closer to the fans, and through this film we think we’ve captured a truly great season of FA Cup action.”
Watch the Fan Film ahead of The FA Cup Final here
To see a timeline of images submitted please visit facebook.com/budweiseruk
Follow @BudweiserUK for FA Cup news and Budweiser information
To relive the 2013 FA Cup, visit www.budweiser.co.uk/tothedream
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For more information and imagery please contact the Budweiser press office at Mischief PR on 020 3128 6600 or [email protected]
Links to Editors
Notes to Editors
About The FA Cup with Budweiser
The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.
Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.
The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.
About Budweiser & Football
Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football, including partnerships with the FIFA World Cup™, the Copa América, a number of local leagues and tournaments across the world and, of course, The FA Cup.
Budweiser has already demonstrated its commitment to grassroots football through its FA Cup partnership by sponsoring non-league Wembley FC.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser‑Busch InBev leverages the collective strengths of its approximately 118 000 employees based in 23 countries worldwide. In 2012, AB InBev realized 39.8 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.