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Stella Artois Cidre unveils ‘The Simple Life’ advert Back to news

22nd May 2013

London – 22nd May 2013Stella Artois Cidre has unveiled its latest advertising campaign, The Simple Life, by critically acclaimed director Wim Wenders and Oscar winning Cinematographer Anthony Dod Mantle. The new creative focuses on the quality and craftsmanship behind Stella Artois Cidre, the most premium and sophisticated cider in the market1.  The visually stunning experience brings to life Stella Artois Cidre’s Belgian provenance, through the aspirational depiction of Le President’s stylish lifestyle at home and in the orchards.

The Simple Life combines the stylish cinematography and witty script that Stella Artois Cidre adverts have become renowned for. Reintroducing Le President, the TV spot celebrates his love for the finer things in life, including Stella Artois Cidre, the number one premium apple and pear cider in the off trade 2.

Set against the backdrop of a fabulous chateau, the ad begins as the sharply dressed Le President approaches his exquisite home draped in a golden sunset. On arrival at the chateau, Le President gestures towards an orchard, where stylish men and women hand pick apples from the trees. Having carefully selected which apples make the grade, Le President leaves the orchard, transporting a trailer full of delicious hand-picked apples attached to the back of his classic car. He arrives at the humblest of barns, which then reveals a sophisticated continental bar. With rows of Chalices glistening, Le President accepts a Chalice of Stella Artois Cidre from one of the orchard fruit pickers, and the advert draws to a close with Le President enjoying his first refreshing sip.

Andy Logan, marketing manager at Stella Artois Cidre, commented: “We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”

A thirty and forty second slot will appear across television spots until August, with a sixty second spot to be showcased in leading cinemas including Odeon, VUE, Cineworld and Picturehouse.

 

-ENDS-

1. Most premium and sophisticated cider in the market (Ipsos  April ‘13)

2. Number one premium apple and pear cider in the off trade (value sales, Nielsen April ‘13)

For more information and images, please contact:

Paul McNicholl / Emily Smyth

Threepipe

Tel: 0207 632 4800

Email: [email protected]

www.drinkaware.co.uk

Notes to Editors:

Stella Artois Cidre is made from a minimum of 70% hand-picked apples.

Wim Wenders, director of Stella Artois Cidre’s latest campaign, The Simple Life, has previously been awarded the prestigious Golden Lion and Palme d’Or accolades.

Ana Balarin – Creative Director

Hermeti Balarin – Creative Director

Alex Mavor – Creative

Nick Grabb – Managing Director/Exec Producer

Agency: Mother London

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