Anheuser-Busch InBev Expands Reach of Environmental Commitment with New 5-Year Global Goals Back to news

5th June 2013


WED 2013

Aims to reduce water risks and improve water management in beverage operations and key barley regions 

Aims to decrease packaging by 100,000 tons, the equivalent of about a quarter of a billion full cans of beer[1]

Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) today committed to seven new global environmental goals which reflect the key challenges for beverage facilities and barley growing regions. In addition, AB InBev will continue to improve operational efficiency by setting goals for further water and energy use reductions as well as setting global goals on packaging materials reduction and eco-friendly refrigerator purchases.

The goals are announced on AB InBev’s fifth annual global celebration of World Environment Day (WED), an initiative of the United Nations Environment Programme (UNEP).

Inge Plochaet, AB InBev’s UK and Ireland President said,

“Protecting and promoting the environment is a fundamental part of our dream to be the Best Beer Company in a Better World. Our new environmental goals focus on where it matters most – striving to conserve and protect our natural resources, and continuing to reduce packaging by using fewer, lighter-weight, and recycled materials. Our approach recognizes that there isn’t a one-size-fits-all solution to improve sustainability. The key will be to leverage the experience and expertise of our colleagues in our three UK brewery sites.”

The new Global Environmental Goals are:

  1. Reduce water risks and improve water management in 100% of our key barley growing regions in partnership with local stakeholders
  2. Engage in watershed protection measures at 100% of our facilities located in key areas in Argentina, Bolivia, Brazil, China, Mexico, Peru and the United States, in partnership with local stakeholders
  3. Reduce global water usage to a leading-edge 3.2 hectoliters of water per hectoliter of production, which is equivalent to about 5,400 Olympic-sized swimming pools[1]
  4. Reduce global greenhouse gas emissions per hectoliter of production by 10%, including a 15% reduction per hectoliter in China
  5. Reduce global energy usage per hectoliter of production by 10%, which is equivalent to the amount of electricity needed to light about a quarter of a million night football matches[2]
  6. Reduce packaging materials by 100,000 tons, which is equivalent to the weight of about a quarter of a billion full cans of beer
  7. Reach a 70% global average of eco-friendly cooler purchases annually[3]

AB InBev aims to reach these goals, which are shared across 24 countries, by the end of 2017.

The new commitments build on the three-year global environmental achievements reached at the end of 2012. The initial targets were achieved through an approach that combined a mix of operational changes, technological solutions, effective partnerships and a sustainability-focused mindset, underscored by strong teamwork.

AB InBev UK also celebrates World Environment Day today (5th June 2013) through a series of local initiatives, including:

  • Teams from all three UK brewery sites volunteer their time for the benefit of the local community:
    • In Magor, South Wales, the brewery team are working with Keep Wales Tidy to clean up and remove waste from the coastal area near the site.
    • In Samlesbury, near Preston, brewery colleagues are working with the local Wildlife Trust  to create a new pond at a local nature reserve.
    • In March, at Stag brewery in London, the team took part in a clean up of the River Thames, removing rubbish from the river, and clearing the banks close to the brewery.

Inge Plochaet continued,

“It’s great to see our brewery teams taking part in activities which will have a real impact on their local communities to mark World Environment Day. I’m really proud of their efforts which link directly to our goal to be the Best Beer Company in a Better World.”

Learn more about #ABInBev’s #sustainability initiatives and #BetterWorld work at

For further information please contact:

Hannah Robinson

Tel: +44 (0)2078 420136
E-mail: [email protected]

Sara Ashby

Tel: +44 (0)1582 397072

E-mail: [email protected]


[1] Based on the assumption that one full can of beer weighs 388 grams.

[1] Based on the assumption that an Olympic-sized swimming pool has a volume of 25,000 hectoliters

[2] Based on the assumption that it takes 6.98 MWh to light a night football match

[3] LED lighting, eco-friendly refrigerant, and/or energy consumption control

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