June 24, 2013. London – Bass Pale Ale today announced it will change its name to ‘Bass Trademark No.1.’, celebrating the brand’s place in history as the first registered trademark in the UK.
Additionally, the brand will be made available for the first time in a 500ml bottle exclusively for the off-trade, responding to increased consumer demand for premium bottled ales.
Bass Pale Ale, now Bass Trademark No.1, has been proudly brewed in the UK since the eighteenth century and our brewmasters today share the same passion for making this great ale. Bass Trademark No.1 will continue to be brewed at AB InBev’s Samlesbury brewery, near Preston.
Brewery Manager Neil Nersesian said: “To continue brewing this historic beer is a great honour and we are excited to be bringing Bass to a new audience with the launch of the 500ml bottle. Bass Trademark No.1 is a timeless and iconic ale which is steeped in history. It will delight beer-lovers today, just as it has delighted them over the last two hundred years.”
Bass Trademark No.1 is a 4.4% premium pale ale. It is richly fragrant with a hoppy bouquet and has a complex nutty, malty taste and a bright chestnut hue.
Notes to Editors
For further information:
- The distinctive Bass triangle was the first iconic symbol to be registered as a trademark in 1876.
- 1777 marked the birth of Bass when William Bass purchased his brewhouse in Burton.
- 500ml single bottles will be available from Tesco, JS and ASDA; SRP £1.85
- Bass is also available in 4 pack cans.
About Anheuser-Busch InBev:
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.