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Non-League football initiative launches second season Back to news

9th July 2013

-Budweiser Club Futures set to invest another £500,000-

London, UK – Budweiser and The Football Association today kicked off the second season of non-league football programme, Budweiser Club Futures. This is part of The FA Cup sponsor’s £1million pledge to football clubs in steps 5-7 of the English football pyramid which has already brought £500,000 of investment to non-league football with eight clubs being awarded grants last season.

Over the course of the 2013/14 season, Budweiser Club Futures will build on this non-league support by giving another eight grants of £50,000 to clubs across steps 5-7. Just like last season, one club will receive an additional £100,000 Super Grant with the winner voted for by football fans from early 2014 through the official FA Cup and Budweiser UK Facebook pages. Five clubs applying for a grant will also be in with a chance of getting kitted out in a 16-piece new Nike strip.

Budweiser Club Futures aims to help clubs to help themselves, enabling them to improve their facilities and become more financially sustainable. This will help them create a legacy for their community and inspire future generations of footballers.

The biggest beneficiary during the 2012/13 campaign was Super Grant winner, Blyth Town FC. Blyth Town won an additional £100,000 worth of funding, which will be used to revamp its club house and enhance facilities at the club. Seven other clubs from across the UK were awarded grants of £50,000.

As a long-standing supporter of football around the world, from the FIFA World Cup™ to the Copa America and the FA Cup, Budweiser understands the vital role football plays around the world in bringing people together, and the importance of non-league football in developing future heroes of the game.

The FA’s Director of Football Development, Sir Trevor Brooking, commented: “It’s incredibly important that programmes such as Budweiser Club Futures exist within the game and help to develop and grow non-league clubs. Investment at this level can go a very long way and helps to foster the long-term security of clubs, as well as to develop and grow communities. We had a great response from clubs last season and are expecting even more applications this year.”

Budweiser Marketing Manager, Jennifer Anton, said: “At Budweiser, we know the importance of non-league clubs for the future of the game and to their local communities, so we’re very proud to be able to give these clubs a financial boost for the second year running. As a long-standing supporter of football around the world, Budweiser is delighted to be supporting local clubs to invest in their communities.”

Clubs wishing to apply for the grants should visit The FA website from Monday 8th July at www.TheFA.com/BudweiserClubFutures*
Closing date for submission of applications is 31st August 2013.

– Ends –

For more information on The FA Cup with Budweiser and ‘Budweiser Club Futures’ please visit www.TheFA.com/TheFACup

For more information on The FA Cup with Budweiser visit www.facebook.com/budweiseruk and http://youtube.budweiser.co.uk

For more information:
budweiser@mischiefpr.com
+44 (0) 20 3128 6600

Notes to Editors
* Terms and conditions apply, see www.TheFA.com/BudweiserClubFutures for details

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues, tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to Non-League football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.co.uk.

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