Pardew Returns To His Roots Back to news

13th August 2013

-Newcastle boss signs up for second season of Budweiser football grant programme-

Pardew Returns to His Roots

13 August 2013, London – Newcastle United manager Alan Pardew returned to his roots by launching the second season of Budweiser Club Futures at Raynes Park FC in South London, a programme investing £1million in to non-league football.

Pardew has played for and managed various non-league teams in a football career spanning over 30 years. He visited the club, who play in the Combined Counties League and are based in the same area where he began his career, just days before the beginning of the Premier League season and Newcastle’s opening fixture against Manchester City.

Raynes Park FC was one of the beneficiaries of Budweiser Club Futures last season receiving a £50,000 grant.  This allowed the club to renovate their clubhouse with the installation of brand new facilities, including a new kitchen and roof and make some vital improvements to the playing surface at their home ground.

Pardew has been announced as ambassador for this nationwide initiative, which is also backed by The FA, for the second season running. Last season saw the Magpies boss award Tyneside club Blyth Town £150,000 with a further seven clubs, including Raynes Park FC, receiving grants of £50,000.

The programme will follow the same structure this season. Teams across steps 5-7 of the English Football Pyramid are encouraged to apply for £50,000 grants and a panel, headed up by Pardew, will judge the applications to decide eight winners. One of the eight will be eligible for a £100,000 Super Grant top up.

The cash injection not only provides an immediate sense of financial stability but also benefits the community, as non-league clubs often the heartbeat of the local area. The grants give clubs the opportunity to improve their facilities and become more sustainable, which will in turn help their chances to progress on the pitch and inspire future generations of footballers.

Speaking as he prepares his Newcastle United side for their first competitive match of the season, Pardew said: “Having started my career as a part-time player and full-time glazier I know only too well how hard it can be to compete at this level. It’s humbling to visit clubs like Raynes Park and it reminds you how much football means to the local community at any level. You can see the pride within the club and that is something I’ve been looking to drill into my players ahead of our opening game in the Premier League – it’s important they feel proud each time they step onto the pitch.”

“Grants of this kind from Budweiser can make dreams a reality for players, coaches and fans alike. I’m looking forward to being part of Budweiser Club Futures again this season and helping non-league football to thrive in this country.”

Last season Pardew visited Super Grant winners Blyth Town to present them with their £150,000 cheque. Later this season he will welcome Blyth Town first team manager, Michael Connor, to Newcastle’s training ground. He’s keen to hear how the club’s improvements are progressing and to learn more about the positive impact its had on the team and the local Blyth community.

“I was very impressed with their plans and ambition to drive the club forward, so it will be good to catch up with Michael and a few of his staff later in the season,” Pardew said.

Budweiser Senior Brand Manager, Christian Flouch, said: “We had a great response to this programme last season and as a long-standing supporter of football around the world, Budweiser is proud to be supporting local clubs.”

“It is great to see the results of the investments made last year and to know what a huge difference the programme has made to clubs at non-league level. To have Alan Pardew on board for a second season is great for the campaign – Alan has first hand experience of climbing the football ladder from the likes of Whyteleafe and Dulwich Hamlet to Charlton Athletic and Newcastle United.”

Clubs in Steps 5-7 wishing to apply for the grants should visit*

Closing date for submission of applications is September 6th 2013.


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Notes to editors

* Terms and conditions apply, see  for details

For more information on The FA Cup with Budweiser visit and

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to Non-League football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:



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