Budweiser Unveils New Limited Edition Christmas Pack Design Back to news

21st October 2013

London, 21st October 2013 – Budweiser today announced the launch of new limited edition Christmas themed packaging.  The Christmas can packs communicate the message, ‘Celebrate Responsibly’, and will be rolled out across key multiple retailers from 21st October.

Budweiser_Xmas_10x440ml Pack_3D compressed

The limited edition festive design on the primary and secondary packaging is bright and eye-catching, featuring the iconic Clydesdale horses styled on a retro themed Budweiser Christmas jumper.  As well as the packs encouraging consumers to ‘Celebrate Responsibly,’ the packaging also carries other responsible drinking messages including the importance of designating a driver, being considerate of others and drinking in moderation.

Jennifer Anton, Budweiser UK Marketing Manager, comments:

“The holidays are a time to enjoy and celebrate great times and we wanted to take this opportunity to underline the importance of responsible drinking.  We have created this special Christmas pack to stimulate people to think about how they can enjoy great times responsibly.”

A bespoke Christmas ‘Give Back’ pack will also be launched in ASDA.  Proceeds from the sale of this pack will be donated to RoadSafe, the UK’s leading forum for promoting and devising solutions for road safety problems. Budweiser has been a supporter of ‘Designate a Driver’ for more than twenty years and implements numerous programmes across the globe that promote the use of designated drivers at bars, restaurants and home gatherings.

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For more information and imagery please contact the Budweiser press office at Mischief PR on 020 3128 6600 or

Notes to editors

For the facts about alcohol:

For more information on RoadSafe:

The following packs are available in these stores from w/c 21/10/2013:

  • 10 x 440ml can Give Back Pack in Asda only
  • 10 x 440ml cans – Tesco and Morrisons
  • 18 x 440ml cans – Asda and Sainsbury’s

AB InBev and Promoting Responsible Drinking

Promoting responsible drinking is a fundamental part of our dream to be the Best Beer Company in a Better World. Our goal is to encourage consumers of legal drinking age to enjoy our products responsibly. We help to promote responsible drinking in four ways:

  • Supporting alcohol education, particularly for parents
  • Providing information and training
  • Offering greater choice to consumers
  • Working in partnership

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

About RoadSafe

RoadSafe is a road safety partnership of leading companies in the motor and transport Industries in Britain, the government and road safety professionals. Its mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the private sector, traffic engineers, the police, public health authorities and road safety professionals to promote the safe design and use of vehicles and roads by sharing knowledge and encouraging innovation.

RoadSafe brings together representatives from government, the private sector including automotive, insurance, transport and brewing, road safety professionals and specialist media, to find new approaches to reducing casualties amongst vulnerable groups.

RoadSafe is unique as it is currently the only forum which gathers all these representatives to work together. Launched in October 2001, it has grown from the respected Prince Michael International Road Safety Awards, which have been recognising outstanding achievement and innovation in road safety since 1987.

RoadSafe’s primary objectives are:

  • To build partnerships with road safety professionals, the media and government.
  • To promote good practice practice and share knowledge.
  • To demonstarte the commitment of sponsors to reducing road casualties.

RoadSafe is committed to the Global Decade of Action for Road Safety and is a member of the UN Road Safety Collaboration; and is recognised as a ‘partner’ by the Department for Transport (DfT).

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