Help the Hospices raises a glass to new partnership with AB InBev UK Back to news

7th October 2013

HtH_Colour jpeg LogoHelp the Hospices is proud to announce that this years Hospice Care Week (7-13 October) sees the launch of its new charity partnership with the UK division of leading global brewer AB InBev.

Volunteering and fundraising will be the focus of the partnership.  AB InBev UK’s 1,000 employees will be given the opportunity to help out at their local hospice, and AB InBev UK will match every pound employees raise through fundraising activities.  The partnership is part of AB InBev’s dream to be the Best Beer Company in a Better World.

AB InBev UK sites across the country have been matched with a local hospice.  This will forge closer links between employees and their communities that will hopefully grow and develop throughout the partnership.

The partnership is launching with a ‘Chalice for Change’ fundraising challenge. A giant Stella Artois Chalice will be sent to every AB InBev UK site to be filled with collections from employees for their local hospice.

Inge Plochaet, AB InBev President UK & Ireland, said:

“I’m delighted to be launching AB InBev’s new partnership with Help the Hospices. It will give us all the opportunity to give back to the communities in which we live and work. I am confident we can deliver some fantastic results for this extremely worthwhile cause, and really bring our Better World dream to life.”

David Praill, Chief Executive of Help the Hospices, said:

“Help the Hospices is immensely grateful to AB InBev, a leading global company, for choosing us as their charity partner and we hope it is the start of a fruitful and exciting partnership.

Fundraising and volunteering makes a direct impact to patients suffering from terminal and life limiting illness and their families. It can be the difference between a compassionate, dignified death and one without tailored care and support.

We hope that the challenging fundraising events that lie ahead for AB InBev’s UK employees will serve to inspire, entertain and create lasting memories for life.”


Media enquiries:

Please contact the Help the Hospices media team on [email protected] or call 0207 520 8295 or 0207 520 8296.

For out of hours media enquiries please call 07881 940318.

Notes to editors

About Help the Hospices

Help the Hospices is the national charity for hospice care, representing and supporting more than 200 local hospices. The charity champions the very best care for everyone facing the end of life.

Help the Hospices works with hospices and other organisations as they strive to grow and improve hospice and palliative care throughout the UK and around the world.

For more information visit

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

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