AB InBev UK Launches Online Responsible Server Training Back to news

5th November 2013

AB InBev UK has launched an online training module for servers and sellers of alcoholic beverages.  The free online training covers subjects including alcohol regulations, ID-checking, the effects of alcohol and managing challenging situations.

This initiative is part of AB InBev’s Better World strategy and commitment to provide training on responsible alcohol beverage sales.  The goal is to train at least one million servers and sellers of alcohol beverages globally by the end of 2014, and 10,000 servers and sellers across Western Europe.

The online responsible server training has been launched on AB InBev’s business-to-business website Bar Expert.  The training has also been launched in Germany, Belgium, The Netherlands and France.

The training makes use of background information and practical examples, which can be applied day to day. After successfully completing the training, which takes a maximum of 20 minutes, a personalised certificate will be provided.

Iain Newell, On Trade Sales Director, AB InBev UK said: “At AB InBev we brew our beers to be enjoyed responsibly, and this means making sure they are served responsibly too.  We are pleased to launch this free training tool which gives bar staff the opportunity to demonstrate their commitment to responsible bartending.”

Learn more about AB InBev’s responsible drinking initiatives and Better World projects at


For more information please contact:

Sara Ashby

01582 397072 / 07827 883788

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:



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