Non-League Football given £1million injection Back to news

7th November 2013

-Budweiser football grant programme breathes life into eight non-league clubs-

Pardew Returns to His Roots

London, 7 November 2013 – Eight non-league clubs have received a significant boost today as Budweiser announces the grant recipients of its 2013 Club Futures programme, each of whom have been awarded £50,000.

The ambition of Budweiser Club Futures, now in its second season, is to help clubs to help themselves, with the grant recipients using their funding to improve their general facilities and make their club financially sustainable.  These funds support the clubs to be at the heart of their communities, helping to ensure the future of the beautiful game at the grassroots level across the UK.

Budweiser Club Futures has also been supported by the Football Foundation, who helped decide the grant recipients, and The FA Facilities and Investment team, who provided advice and guidance to the non-league clubs applying. The programme has now invested a total of £1million directly into 16 non-league football clubs in the UK over the last two seasons.

The 2013/14 grant recipients, all in steps 5-7 of the English football pyramid, are:

Bedfont Sports FC – London

East Grinstead Town FC – South East

Parley Sports Club – South West

Bromsgrove Sporting FC – West Midlands

Basford United – East Midlands

Handsworth Junior Sporting Club – North East

Wythenshawe Amateurs FC – North West

Linton Granta FC – East

These eight clubs are now in with a chance of winning an additional £100,000 Super Grant.  This will top up their funding to a total of £150,000 following a vote by football fans on Facebook.  The voting opens from January 2014 on the Budweiser UK and FA Cup Facebook pages*.

Budweiser Club Futures ambassador, Alan Pardew, said: “Having plied my trade in non-league football, I am under no illusions as to the graft and dedication required to sustain a local club.

“As Budweiser Club Futures ambassador for a second season, I have seen first-hand the difference the funding has made to last year’s recipients.  Once again, we received some brilliant and inspiring applications.  This is great to see as it reinforces the passion that these clubs have to grow and achieve their ambitions.”

Budweiser Senior Brand Manager Christian Flouch, said: “Non-league clubs are the backbone of the beautiful game in this country, and often their local communities too. Whether the money goes towards resurrecting clubs on the brink of extinction or fulfilling their dreams of climbing the football pyramid, watching them flourish as a result of Budweiser Club Futures is fantastic.”

All clubs that have applied for grants over the two seasons’ have received ‘Running a Sustainable Club’, a guidance booklet to help them become more sustainable.

For more information on The FA Cup with Budweiser and ‘Budweiser Club Futures’ please visit 

For more information on The FA Cup with Budweiser visit and

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Notes to Editors

* Terms and conditions apply. Please see or from January 2014 for details


About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.


About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to Non-League football through its FA Cup partnership by sponsoring non-league Wembley FC.


AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.  Budweiser’s Club Futures is part of AB InBevs dream to be the Best Beer Company in a Better World.


About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:




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