Non-League Football Initiative Announces £100,000 Super Grant Back to news

27th January 2014

-Football fans asked to vote for their local club by Budweiser and The FA- 

Budweiser Club Futures Super Grant Winner

27 January 2014 – Courtesy of the Budweiser Club Futures programme, eight non-league football clubs are set to go head-to-head for a chance of securing £100,000 worth of funding in a fans’ vote.

The fortunes of these eight clubs have already changed significantly, following the announcement last month that they had each successfully secured £50,000 through the programme.  The award of the £100,000 Super Grant will mean that Budweiser has injected £1million directly into non-league football in the UK through the Club Futures programme over two seasons, as part of its FA Cup sponsorship.

Football fans can now decide which club they want to see receive the £100,000 Super Grant.  From 27January until 28February, fans can view short videos from each club on and cast their vote to choose the winner.

The ambition of Budweiser Club Futures has been to help clubs to help themselves, with the grant recipients using the funding to improve their facilities and make their club more financially sustainable.  These funds help the clubs secure their place at the heart of communities, in turn helping to ensure the future of the beautiful game at the grassroots level across the UK.

Budweiser Club Futures is also supported by the Football Foundation, who help choose the grant recipients each season, and The FA Facilities and Investment team, who provide advice and guidance to the non-league clubs applying.

Budweiser Club Futures ambassador, Alan Pardew, said: “Eight clubs have already received a significant amount of money at the £50,000 stage, but the £100,000 Super Grant injection will be like a huge lottery win for one club.  I’d encourage all football fans to cast their vote for the Super Grant winner to help change one club’s future.

“Being involved with this programme for the last two seasons has evoked some great memories.  Having started my career at non-league, I’ve said all along I appreciate just how hard it is to sustain a local club, which is why the Budweiser Club Futures programme is so important.  It’s been fantastic to see the difference the funding has made to all the recipients.” 

Budweiser Senior Brand Manager, Christian Flouch, said: “Non-league clubs are really important to the future of the beautiful game and to local communities.  We’ve started seeing some great results following improvements made by the clubs from season one, so look forward to similar results this season and wish all clubs luck in the Facebook vote.”

All clubs across Steps 5-7 have received ‘Running a Sustainable Club’, a guidance booklet to help them become more sustainable.  Clubs wishing to receive a free copy can email [email protected].

To find out more about each club and to vote, visit or from 27 January 2014.

The eight winning clubs all in Steps 5-7 of the English football pyramid are:

Bedfont Sports FC – London

East Grinstead Town FC – South East

Parley Sports Club – South West

Bromsgrove Sporting FC – West Midlands

Basford United – East Midlands

Handsworth Junior Sporting Club – North East

Wythenshawe Amateurs FC – North West

Linton Granta FC – East

For more information on The FA Cup with Budweiser visit and


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For more information:

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Notes to Editors

* Terms and conditions apply. Over 18s only.  Please see or from 27 January 2014 for details.

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to Non-League football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.  Budweiser’s Club Futures is part of AB InBev’s dream to be the Best Beer Company in a Better World.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:




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