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Budweiser and FOX Sports bring Rise As One to life Back to news

5th March 2014

Series highlighting six inspirational football stories from across the globe will air in over 55 countries and premieres March 25 on FOX Sports 1 in the U.S.

 Exclusive interviews with FIFA World Cup Champions Ronaldo, Lilian Thuram plus others 

March 5, 2014 – Budweiser, the official beer sponsor of the 2014 FIFA World Cup BrazilTM, today unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of Budweiser’s fully integrated, global content series supporting its new Rise As One FIFA World CupTM campaign.

“The FIFA World CupTM is a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport,” said Andrew Sneyd, Global Vice President, Budweiser. “We are delighted to be collaborating with FOX Sports on this new series and through the Rise As One campaign, to share some of the many defining moments of football history with millions of fans around the globe.”

The series of football documentaries was developed in collaboration with FOX Sports, one of the most prominent supporters of the sport globally and U.S. Broadcaster of the 2018 and 2022 FIFA World Cups. Leading up to the 2014 FIFA World Cup BrazilTM, the six thirty-minute episodes celebrate humanity and perseverance through some of the most powerful and uplifting stories rooted in world football and also demonstrate how the sport inspires the world to Rise As One.  The first episode will premiere on 25th March in the U.S. Globally, these films will be distributed in more than 55 countries, with a UK broadcast partner set to be announced in the coming days.

Veteran filmmakers Scott Boggins and Gabriel Spitzer, who have a combined 15 Emmy Awards, joined forces to produce and direct the Rise as One documentary series that features exclusive interviews with football legends including FIFA World CupTM Champions Ronaldo and Lilian Thuram. Below are brief descriptions of the six episodes:

  • Power of Unity: In Power of Unity, the Japanese Women’s national team overcame intense personal pain to inspire their country after the 2011 tsunami and Fukushima nuclear disaster. 
  • Breaking Barriers: In Breaking Barriers, American and Iran teams go head-to-head at the 1998 World Cup and amid volatile politics and intense scrutiny, broke soft diplomacy on the world stage.  
  • One Nation: In One Nation, the French Men’s national team uses the 1998 World Cup to help heal the racial splits within their nation and sport. 
  • Match for Peace: The story of how an exhibition match between World Cup champions Brazil and war torn Haiti, helped lift the spirits of the island nation during one of its darkest hours. 
  • Forever Heroes: Nearly 20 years after a plane crash killed all but three men from Zambia’s national team, Forever Heroes shows how the new survivor-led club overcame tragedy to capture the African Cup of Nations, just miles from the crash site. 
  • World War Truce: During a tense, frozen Christmas in World War I, German and British soldier held a secret cease fire to play a friendly soccer game. 

For more details on Budweiser’s creative content series, and the Rise As One campaign, visit www.RiseAsOne.com.

About Budweiser & Football

Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup™ for over 25 years, and with an ongoing commitment through the 2018 and 2022 tournaments.

About Anheuser-Busch InBev

While Budweiser will serve as the official beer of the 2014 FIFA World Cup Brazil, Anheuser-Busch InBev will once again leverage its portfolio of beers around the world by extending local sponsorship rights to its leading brands in select football markets, including Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseröder (Germany) and Beck’s (Italy), among others.

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its more than 150,000 employees based in 24 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

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