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Budweiser invites nation to raise a free beer to unforgettable Emirates FA Cup Fifth Round as incredible giant slayings make football history Back to news

17th February 2017

Bud FA CUP

Budweiser, official beer of The Emirates FA Cup, is celebrating an epic moment in football history, as two Non-League teams reach the Fifth Round for the first time since the English Football League began in 1888. To mark this momentous occasion, Budweiser will be toasting the nation’s football fans by giving them a free beer to celebrate.  

The Fourth Round giant slayings by Lincoln City and Sutton United shocked the nation and marked the first time in 129 years that two Non-League sides have reached this stage of the competition.

To commemorate this historical football moment, Budweiser is inviting the nation to get together and toast the Fifth Round with their first Bud on the house. Those who are 18 years of age and over can watch these historic fixtures play out in Budweiser’s partner pubs and bars, where they will receive one free Budweiser over the course of the Fifth Round weekend – starting with Lincoln City’s kick off at 12:30 on Saturday 18th February, through to Sutton United’s showdown with Arsenal on the evening of Monday 20th. To take part in the celebration, 18+ fans should do the following:

  • Visit celebratewithbud.com which opens at 14:00 on 17 February, where consumers can submit their details to claim their free Budweiser voucher
  • Voucher will be sent directly to them as an email, which they can show on their smart phone to redeem a free Budweiser at the following Mitchells & Butlers pubs: Sizzling Pubs, Sizzling Pub & Grills and O’Neills, plus selected other pubs
  • The voucher can be redeemed at these outlets from 12:00 on Saturday 18 February up until midnight on Monday 20 February

To further mark this year’s unforgettable Emirates FA Cup Fifth Round, Budweiser will also be creating limited edition packaging for its 330ml bottles. A limited batch of Bud bottles will be redesigned to hero Sutton United and Lincoln City, with their team names taking centre stage on each bottle. The limited-edition bottles will be delivered to each of the teams to celebrate their historic achievements in this year’s Emirates FA Cup, and just in time for them to raise a special Budweiser to the Fifth Round.

Budweiser’s support for the underdogs in this year’s The Emirates FA Cup kicked off earlier in January with an epic 10,000 plus helicopter beer drop to Plymouth Argyle, to celebrate the team’s Third Round achievement and their fans’ who never stopped believing.

Aina Fuller, Senior Brand Manager, Budweiser UK, says, “As official beer of The Emirates FA Cup, we pledged to celebrate this season’s epic moments and underdog achievements in true Budweiser style. Budweiser have already applauded the exciting upset from Plymouth Argyle against Liverpool, and are now marking a first in English Football League history. We’re all for breaking records and achieving the unachievable, and this year’s Emirates FA Cup will not be forgotten. When the underdogs make football history, this is the beer we’ll drink!”

 Lucy Roberts-Hartley, The Emirates FA Cup Senior Brand Manager says: “This season’s Emirates FA Cup competition has made history with two Non-League teams through to the Fifth Round for the very first time. We are delighted that our partner Budweiser has chosen to celebrate the continued drama and excitement of these matches with football fans up and down the country and look forward to watching the competition progress.”

– ENDS –

 For more information contact Georgie, Ian or Shauna at 3 Monkeys Zeno at [email protected] or 020 7009 3100

 Notes to editors

18+. Redeemable only at named Mitchells & Butlers outlets from 12:00 on 18.02.17 – midnight on 20.02.17. T&Cs apply. www.celebratewithbud.com

The offer is available at Mitchells & Butlers outlets in England and Wales only. The offer is not valid in Scotland.

 About Budweiser

The “King of Beers”, Budweiser, was introduced by Adolphus Busch in 1876 and is still brewed with the same care and high‑quality, exacting standards. What began as an American original 139 years ago is a global brand today, enjoyed by consumers in 85 countries. In accordance with its original recipe, this great American lager is aged over Beachwood chips for 21 days which results in a perfectly balanced flavor and a crisp, clean refreshing taste. Budweiser is considered the world’s most valuable beer brand*.

*SOURCE: 2015 BrandZ™ Top 100 Most Valuable Global Brands

 About AB InBev UK & Ireland

AB InBev UK Ltd is the UK trading subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). In the UK, AB InBev employs approximately 1,000 people in our two breweries and local headquarters. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer the UK’s leading premium beer and cider brands, including global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bass® and Boddingtons®. We are a founding member of the Portman Group, member of the British Beer and Pub Association, supporter of the Drinkaware Trust, have partnered with the Alcohol Education Trust and are a signatory to a number of pledges as part of the Public Health Responsibility Deal. Our Dream is to bring people together for a better world. Learn more at www.ab-inbev.co.uk or on Twitter through @ABInBevUKI_News.

For more information about Anheuser-Busch InBev, please visit www.ab-inbev.com

About The Emirates FA Cup

The Emirates FA Cup is the Football Association’s annual knockout football competition, which was first played during the 1871-72 season, making it the oldest association football competition in the world. The Emirates FA Cup is now one of the most dominant brands in English football with a global audience and attendance at fixtures continuing to increase year on year. The competition is open to eligible clubs competing in the Premier League, English Football League and in Steps 1-6 of the National League system, with the round-by-round prize fund going back to clubs this season totalling over £15 million.

For more information on the Emirates FA Cup and the work of The FA, please visit http://www.thefa.com/

©2017, AB InBev UK Limited. All rights reserved.